Propaganda in 1984 by George Orwell

Propaganda in 1984 by George Orwell Propaganda on 1984 by George Orwell Introduction At the time of authoring the book ‘Propaganda on 1984’, George Orwell was concerned by world affairs that were taking shape around the world such as communism and government control over the lives of people. George was skeptical of the power tricks used by communist parties with regards to leveraging power at the expense of people. Freedoms, rights and values of people are the main concerns expressed by George as evidenced in the book (Orwell, 5). Increased spying by the government according to Orwell is a threat to social values that hold a society. Most of the expressions in the book are a reflection of what the author predicted would happen in the foreseeable future. Debates on whether to adopt the communist ideals in the American society also motivated Orwell to express his opposition to the proposals. This paper will take the approach of an argumentative essay that will explore issues related to government control and propaganda as a tool for consolidating power. To better understand issues presented in the book, a detailed review of the work by George Orwell will be explored from an analytical perspective. Analysis and Discussion The first theme that best explains the perspective of Orwell with regards to infringing the freedoms of people and society is authoritative rule. By the time, communism gained momentum in Europe, there were differing opinions on this new system of governing. Accordingly, there was support from some regions on the new system of administration that had been made real thanks to the dominance of Russia and the Soviet Union. Orwell raises a red flag in his book by slamming communism since, the latter advocates for the restrictions of freedom and speech. From a practical perspective, rights such as speech freedom and press are integral in the harmonization of a given society (Orwell, 15). Communism was an outfit that was developed with the objective of holding on to power by suppressing the rights of people to choose their leaders in a democratic way. According to the author, democracy is a must have for any society that pursues effective leadership that lives within the moral principles o f a given society. For example, at the height of communism, there was major outcries from people around the world on how the rights of the people had been infringed. There was oppression in most dictatorial regimes around the world and this was of concern to Orwell who foresaw a world where people would live in fear. Party power is described in the book and was used for instilling fear and allegiance of those affiliated. By doing this, the dominant party would lock people from making personal decisions. In other words, the party was transformed into a power base that commanded every aspect of freedom and choices made by people. Manipulation on a psychological basis is an example of a power control tool that would be used by the party for controlling the masses (Kellner, 9). The rationale of these manipulations according to the book is to deprive people of independence and personal choices which are instrumental in the life of any person. Logic dictates that consolidating power needs a strategic approach such as interfering with the way of thinking of a given people. This is the same message presented here and the use of the character Winston sends the message home. Winston wonders about the influence of the Big Brother advocated by the government. In a sense, people are made to believe that Big B rother is the authority mandated with protecting people while at the same time watching enemies that would seek to threaten them. There are many questions to this tag as suggested by Orwell in the book. By spreading fear and tension, the government would gain control easily as compared to allowing people to make personal choices. The scope of manipulation with regards to government protection is seen in the way family values are compromised (Yeo, 5). To make the systems better, the government has additionally developed a junior spying program that entails kids reporting activities of their families to the government. The tactical approach used by the government in accomplishing this objective is the bone contention as seen in the book. When a government decides to manipulate people through the mind, then it can be said that dictatorship has taken route thereby, compromising the freedoms of people (Lang, 6). There is no logic in the government claiming that it would protect people by way of making choices by them. Information and intelligence regarding the activities of a government should be known by the public in order, to properly scrutinize the leadership system in place. Democracy entails the ability of people to choose leaders and live in a society where freedom and other values that bind people together are present. Big Brother therefore, is an illusion created by the government with the objective of attaining their ill motives. People have no information and as seen in the Oceania region, no one knows about the leadership system used in running affairs (Lang, 20). This implies that there is a bridge between people and the reality on the ground. Propaganda has been used a way of eliminating the dirty tricks used by the government and those in power to advance their selfish ideals. Deliberate attempts to destroy the past and present through, manipulative tactics is another thematic presentation that raises an argumentative view of the book by George Orwell. For example, the government ensures that information about the past is erased to keep people in the dark and feed them with information that lacks basis and credibility. Such levels of diversionary leadership are seen in the world expressed by Orwell in the book. Controlling the present largely depends on how well the past has been compromised by the system of power in place. Control has been attained in this regard and is best portrayed by loss of memory by the main character (Iskandar, 40). Winston seems to lose track of the past and engages in personal reflection for the sake of getting a grip of the past. What comes out from this experience by Winston is clearly government machinery used for hindering the thought patterns of people by causing discrepancies in time. Confusion is an important tool required for commanding control over a given population and has been happening within the ranks of government. Such a rule is detrimental to the stability and future prospects of a country, since, it does not recognize the significance of upholding integrity within leadership. There is no doubt that manipulations of this level are a manifestation of the problems facing people (Brown, 3). Winston is the only sober character in the book who endeavors to make connections between various events which have taken place. Another analytical argument to the propagandas introduced by the government according to Orwell is mistrust between families and use of technology for spying. As stated earlier in this argument, the government is responsible for creating divisions among people by making every citizen part of the spy network. Arguably, this approach has the capability of shaping how people relate with the government and other people all for the motives of the government (Raab, 35). The mental condition of Winston is clear illustration of the mental manipulations that have taken place in the society. O’ Brien attracts a lot of suspicion from Winston who thinks he might be part of the new system of controlling people. Trust is required for holding values and principles that guide a given society without influences that shape how people thinks and make decisions. Government control asserted in the book by Orwell is similar to divide rule where causing tension becomes a stronghold for government co ntrol. From a technological perspective, information should be freely disseminated to the public without any alterations that may lead to questioning. Developing of surveillance systems such as Tele screens is an experience raised by George and does nothing but watch the movements of people. Technology should be used in a way that helps spread knowledge and information to people all the time without fear of being spied. Such a world is ideal and best represents the values of a democracy. In comparison to the modern world, this dream is valid and can be attained without causing unnecessary jitters to the government (Yeo, 7). The language component as a factor for asserting control of the mind draws analytical perspectives based on the strategies used by the government for controlling people. Simply put, affecting the thinking patterns of people is the best way of controlling them. When freedom of speech and free thinking is encouraged, chances are that people will be free to express their opinions on various things. Progress would be made in this way by forming a united society that looks into the needs of people and providing a sense of accountability from the government. A government system that engages in surveillance programs for spying on their own people infringes on their rights and privacy needs as stipulated in the constitution. The world envisioned by Orwell is best described by the above description and encompasses value based leadership that addresses the needs of people without intimidating them. The events of communism and the consequences support the above assertions and show the problem w ith dictatorial regimes that do not respect the freedoms of citizens as spelled out in the constitution. Provisions in the constitution on the rights of people are clear and should be followed to the latter. If there is a lesson that world has learnt is that communism has no place in any society. Conflicts and tension is common place in the long run and show how people loathe dictatorial regimes. From a legal perspective, denying people their rights causes divisions that would most likely impact the manner in which the society functions (Brown, 8). A healthy society should be comprised of an accountable system of leadership that delivers on the fundamental rights of people such as freedom. The argumentative basis provided by Orwell in relation to the above description shows numerous similarities of the vision outlined by the author of a democratic world where peace abounds. Double think is another form of manipulation used by the government with regards to shaping the current agenda depending on their interests. By instilling contradictory thoughts to people, the leadership in place maneuvers in order to create chances for usurping power on a global scale. For example, a government can convince people on turning an enemy into a friendly nation as long as the interests of those in power are met. By brainwashing people, powerful figures are able to control agenda on various issues that affect society (Sessions, 19). In addition, people are led to believe that the proposed agenda is better for them and the future of their nation. Patriotism is the tool used for rallying people behind a given cause that sincerely speaking, cannot be justified. For example, invading another nation can be reached by a government and assure people that going to war would promote peace. How people are tricked is one thing and how the government accomplishes these objectives is another. The bottom line is that mental enslavement is a mechanism that has worked for the case of many autocratic regimes that endeavor to contravene the fundamental rights of the citizens. Soft power is applied by dictatorial regimes and shapes the manner in which people adopt to the new circumstances. Practically speaking going to war for any nation is a costly exercise that can cause short term problems such as economic crises or weakening of diplomatic ties. In a way people think that the government has their best interests at heart while in reality, the government is interested in taking away the liberties and freedoms. Orwell shows instances of double think in various parts of his book and shows how the government can influence societal agenda. From a social perspective, poverty and crime are some of the major contributors to urban problems. The government in the book by Orwell has disregarded the social needs of people such as jobs and good shelters which are important for boosting economic growth. The depiction of this situation by Orwell is a classic example of how resource misallocation is used for stabilizing power in dictatorial governments. Restricting the flow of resources in an equitable manner results to hopelessness that takes a nation backwards (Orwell, 36). Regardless of this, the government is less concerned about the needs of people and lets poverty become widespread without doing anything. Such imbalance is used by the government to hold people at ransom and consequently, perceive the government as the legitimate provider of their needs. Economic independence is an important element with regards to enhancing the rights of people and progress that trickles down to working families. Taking these rights is a mi stake and shows the incompetence of the government in terms of providing economic freedom to people. Evidence from the book by George shows the plight of people economically and how this is orchestrated by those in power. Wastage and poor planning policies are to blame in many countries where extreme poverty abounds. The author is categorical in terms of how the government is involved in the resource management and denounces this approach as dictatorial and unfair. Many regimes around the world are represented by these sentiments from the book by Orwell. Looting and wastage of resources meant for public usage is the order of the day and goes unpunished in the midst of harsh economic times facing people. The use of guilt through the main character can be looked from different angles and speaks volumes about the conditions facing most people. A look at people shows confusion and manipulation that is shaped in form of freedom (Sessions, 22). In short, there has been a total overhaul of how people think, make choices and their relationship with others. Winston is confused in most of the insights provided by the author in the book and reflects the situation facing most people. The irony is that people have believed that everything is alright and that the government is justified in the formulation of various policies that influence the functioning of society. Guilt is best expressed by Winston who feels that something is missing and sets out to change things. A look at this situation tells more about the role of government in disrupting human values that are much needed in promotion cooperation and unity among people in the long haul. This is not the case according the current events faci ng most people in the country and evidence shows that people are darkness. A comparative analysis of the book by Orwell and other authorships such as ‘1985’ and ‘Brave New World’ shows the same thematic message as highlighted the mentioned books (Orwell, 30). Just like the presentation by George, the above mentioned books provides accounts of human rights contraventions and how systems of rule such as communism were detrimental to world peace and harmony. All these accounts have a similar message as that provided by George in his book and emphasize on the problems facing most people in autocratic states. There is no room for autocracy according to these authors in the modern world and should not be allowed to thrive. The mention of media as a propaganda tool makes a lot of sense and provides the situation facing most nations around the world gripped in authoritative rule. A good example of media influence and how it failed people can be explained from the situation that led to attacks on American soil in 2001. Media perception of things and use of fabricated facts was common place and led to widespread confusion with regards to addressing the problem of terrorism and extremism that had spread around the world. By providing unverified information and taking sides, the media compromised the liberties of people with regards to their right to know accurate information (Brown, 13). There were many details that were left out in the proposals provided by the media in relation to war on terror. The conspiracy surrounding these attacks is another aspect showing the intensity of things with regards to propaganda promotion by the media. Every logic shows that the media was partisan with the government on th e issues that were facing Americans after the occurrence of these events. Conclusion The analytical approach used in exploring the reasoning by George Orwell in his book is clear testimony of the dangers of allowing dictatorial leadership principles such as those that gripped Europe during the era of communism. The combination of the teachings by Orwell and present day events around the world is proof of these sentiments. As seen in this critical review of the book, according people their rights and freedoms goes a long way in terms of showing respect for human rights and values. Works Cited Brown, Sarah. I always feel like, somebody’s watching me†¦Teaching 1984 and the power of government. Six-Week Unit designed for 10th grade honors. 2010. Print. Iskandar, Nicole. Teaching Dystopic Novels in the Classroom Unit of Study. Warner, 1984. Print. Kellner, Douglas. From 1984 to One-Dimensional Man: Critical Reflections on Orwell and Marcuse. Print. Lang, Peter. The Road from George Orwell: His Achievement and Legacy. European Academic Publishers. 2001. Print. Orwell, George. Nineteen Eighty-Four. Harcourt Education Limited, 2005. Print. Raab, Elizabeth. Propaganda and â€Å"Truth†: How Do You Know? John Bartram High School. Print. Sessions, Lisa. A Teacher’s Guide to the Signet Classic Edition of George Orwell’s 1984. Asheville Junior High. Print. Yeo, Michael. Propaganda and Surveillance in George Orwell’s Nineteen Eighty-Four: Two Sides of the Same Coin. Global Media Journal- Canadian Edition. 2010. Print.

Nike stock Valuation

Summary Sections – Valuation Reasons about using FCC analysis Computing FCC from Net Income and SCOFF & Computing FACE from Report Introduction Nikkei is the largest footwear company in the world selling footwear, apparel, equipment through 25,000 retailers. As a stable, yet fast growing company, Nikkei is facing several obstacles in its core section. In this report, we have done thorough business analyses using Porter's Five Force and SOOT approach to get the fundamentals of market condition here Nikkei stands.In the second step, we finished the estimation of the investment value and risk of Nikkei by FCC, PEE Ratio and RIM. Finally, we give the recommendation of buy on Nine's share and the target price is $63. 17. Note: All the calculation formula and processes are listed in the Appendix. The company's dividends policies are not stable every year, sometimes Nikkei does not pay any dividends. In some years the company pays dividends but the dividends paid differ significantly from the company's capacity to pay dividends.Moreover, FCC align with profitability within a reasonable forecast period with which the analyst is comfortable. Last, the investor takes a control perspective in Nikkei company as well as there was an M&A in year 20008. Under the circumstances like this, we consider FCC models to be more useful than EDM in practice. Assumption: 0 There is no preferred stock in Nikkei.

Internet Protocol version 4 (IPv4) Security Essay

IPv4 is an end-to-end network model that supports the multicast operation. Multicast operations or communications involve information transfer from one node in as single transmission to multiple receivers within the network. Moreover, it facilitates the broadcasting of multimedia information like videos and audio teleconferences. IPv4 utilizes MAC addresses and IP addresses to send data packets within and outside the Local Area Network respectively. For security purposes, routers are used in the interconnection of multiple networks to map the IP addresses to related MAC addresses. IPv4 uses 32-bit addresses that are divided into octets, each octet separated by a period. This gives different address ranges that are used for different purposes. This protocol establishes the use of group access controls, router trusts and group center trusts. However, since information is being sent to group users sharing the same address, it becomes challenging to implement encryption standards and authentication infrastructures. Although sharing a public key may remedy the situation, it is only successful if the number of receivers is limited (Bachert, 2002). As a result, while some receivers get error-free transmissions other may not even see the data that has been transmitted. Internet Protocol Security (IPsec) provides a homogeneous security mechanism framework within the IP suite. IPsec offers a security protocols that operate independently from data origin authentication, cryptographic, replay protection and key exchange mechanisms used in protecting explicit applications. To be put into consideration, IPsec depends on the founding of Security Associations (SAs) between the individual hosts involved in sheltered communications. The SAs agree with clear-cut authentication algorithms, security and cryptographic features that the host uses to securely communicate with another host.

Business Assessment Report An Ever After Executive Summary Business Essay - Free Essay Example

Sample details Pages: 11 Words: 3438 Downloads: 3 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? An ever after is a small wedding reception that is situated in Circular Quay built around the beautiful shores of the harbour. The view is without a doubt, very astonishing and will fulfil the night and the customers expectations. The aim of the business is to satisfy the needs of customers and required to create the most amazing event of their dreams. Don’t waste time! Our writers will create an original "Business Assessment Report An Ever After Executive Summary Business Essay" essay for you Create order An ever after wedding reception is registered as a sole trader and the sole owner is Stephanie Azzi. It will employ from 1-20 employees as it is registered as a small business. An ever after wedding reception will employ many people with skills and experience and have motivation, as the workforce is dependent on the employees, therefore their satisfaction is essential. The business hopes to be successful in order to expand in future period of time to make a larger dance floor and provide more services which will persuade customers. The wedding reception is opened to all ages who are planning on having a small marriage ceremony, while all receptions focus on food and service, an ever after will provide just about everything else. It plans to offer stakeholders great work entitlements and great amount of rewards and achieve good relationships between employer and employee in order for the business to become a success. The business will plan on expanding in the future to attrac t more customers and begin making it not just for weddings but other sort of parties as well. An ever after offers many services to its customers for their satisfaction such as providing their own photographer and music and this will be a great advantage to other competitors. Business description and ownership An Ever After wedding reception is positioned at 18 Captain Cook St Circular Quay located near the clear water. The location is wonderful as it is overlooked by a marvellous view of the city. It is associated with the legal structure of a sole trader owned by Stephanie Azzi where the owner has unlimited liability therefore is responsible for the debt that is incurred by the business. The business type is to provide a service for customers when it comes to their special day and provide any facilities in need. The prime function of the business is to provide a great wedding for customers in this amazing reception that will be a night to remember, its aims be more successful than its competitors with a good reputation and have good amount of budget. The wedding reception is opened to all ages who are interested in marriage ceremonies with the most breathtaking view; it hopes to appeal to its target market so it can increase its reputation and bring more customers to the wedding rec eption. It promises employees great work entitlements and the society a perfect reception that promises will be an unforgettable night. An ever afters mission is to enhance our customers business by providing high quality services. Also motivating staff and rewarding them in order to result in high achievement and satisfy customers service as they are the number one priority. It will provide professional and stress-free services at an affordable rate and will plan to work diligently to make a special day that reflects the customers personality and unique style. Its vision is to be the number one wedding reception in town that provides excellent service and keep it the number one reception over the next few years. It will also expand and plan to increase the building onto the water. An ever after will provide greater services such as dancers, more food recipe options and a variety of design to chose from to decorate the reception of preferred choice. It will cater rehearsals an d meetings to ensure everything that is needed in the reception is perfect. Research legal structure https://www.quickmba.com/law/org/ Business legal structures- There are many different types of legal structures to be considered for a business. They include sole trader, partnership, public and private companies and more. For this business the most appropriate option to consider is sole trader. A sole trader is viewed as being one and the same its owner. A sole trader incurs little expense in setting up a form of a business and it is known to be a common structure among small businesses. This characteristic has the advantage of simplicity but also has the advantage of personal liability. Sole trader exists as long as the owner is alive or until the owner decides to close the business. A sole trader is a great advantage as it is controlled by the owner and any decisions or changes to be made are based by one person, the owner. Allocate location of business Many locations were very interesting in many areas. Each had amazing views and surrounding premises. Location is very important as it what customers really look for first. These locations were found to be the most suitable location for a wedding reception: 56 Macquarie St Wentworthville 18 Captain cook St circular quay 111 Marian St Dural 22 grace St Wollongong The chosen location is 18 captain cook St Circular Quay; it is surrounded by a beautiful view of the water with an overlook of the city. Reason for this location is because of the amazing views; it is known to be a very romantic place for wedding ceremonies and will offer a very remarkable night. This location is also surrounded by beautiful nature as well as a park nearby if photos need to be taken. It is also an advantage as it is a busy environment and easily accessible with availability of public transport, therefore it will attract customers to this reception as not much wedding receptions are provided in this area. Purpose of plan and Situational analysis A business that fails to plan, plans to fail. This states no one should plan on starting up a business intending to fail. Failure is not having a business plan therefore it is important to have a business plan to guide on how to run the business effectively. The purpose of the plan is to make sure that the wedding reception manages its time efficiently in order to lead the business to a success. A plan will lay out the direction for the future of the business so that it may stay successful and ahead of competitors. A business plan will help the owner of An ever after to analyse the strength of the business against its other competitors which will help assist in identifying any competitive advantage and as well weaknesses that need to be overcome. A business plan may also be essential as it will help lead the business in a good direction to the future and be aware of any opportunities arising for future growth and presents the business with a clear idea of the priorities set f or the business for managers and other employees to follow, it helps managers allocate financial resources effectively and control spending. In addition, purpose of plan is to show the lenders that owners have a great understanding of their business and are enthusiastic in opening one. It indicates the owners ability and commitment of their ideas in starting a business and a plan also reveals entrepreneurs are capable of opening a business as writing a plan will result in a much higher success. SWOT analysis of business SWOT analysis is a strategic planning method that is used to evaluate the strengths, weaknesses, opportunities and threats involved in the business venture. It involves specifying the objectives of the business and identifying the internal and external factors. The following are the factors of an ever after wedding reception business of what its succeeding in and whats stopping it from achieving its goals. Strengths- Good name and reputation- the business to be known for its great service so it can attract more customers. Provide excellent facilities and great quality product- providing great facilities than competitors, helps the business be more successful. Good location and area As it is a very busy area with amazing view, the location is considered to be good as it brings many customers to it. Appeals to target market- the reception satisfies the ages of target market Good management skills- owner is provided with good skills in running the business Customer relationships- good interaction with customers Weaknesses- Small business- business size smaller than competitors Limited resources- not much assets to be provided to customers Poor service offerings- Service too slow Lack of access to key distribution channels- not good enough access such as to wholesalers Limited budget- little budget will lead to unsuccessfulness of business in case of debt or future purposes. Opportunities- Good economic conditions- economy conditions influence businesses Social interests- interests of the general public Changing consumer tastes- increase demand Market place may be altering due to economic and social factors Threats- great competition- competition succeeding Competitors with new innovative product or service- competition around providing greater and new facility options. Not being able to keep up with customer preference- customers demanded to many options, difficult to keep customers happy. Many competitors in surrounding areas competitors were increasing. Cheaper prices in other locations- other competition provided low prices which attracted customers. Economic upswing and downswings- changes in consumers and peoples actions. New government policy and laws government forming new laws and adjustments Objectives and Strategies An ever after wedding reception plans to achieve great success in the future. It plans on having a good budget set aside for future planning and achieving good relationships between employer and employee as the employees satisfaction matters as it reflects the productivity and efficiency within the business. In order to achieve its business objective it can be done by great communication with the employer and employee and motivating and rewarding them with good entitlements. It also plans to update service information to consumers in order to increase awareness of the service and providing more facilities and convenience to the general public. This will involve with advertisement and billboards as customers can be notified with all services and any additional products that may be introduced. This wedding reception plans to expand to create a large dance floor and bar and provide a small waterfall inside which will tend to catch the customer eye. By setting money on the side and having a satisfied budget this can occur in the future. The reception plan aims to build a reputation for quality, error free products and services. An ever after can accomplish this by ensuring that all of the raw materials are purchased from suppliers of the highest quality to satisfy customers needs and as well by encouraging positive feedback from customers and the suppliers. Other strategies will be taken to achieving these goals, such as working hard and focusing on time management as to manage time productively. The businesss internal cash flow plans to fund for all future growth as well supplying new products over the next few years. Saving money will be a good strategy and paying on little expenses and increasing prices to make more profit to be used for the future. HEREEEEEEEE ADDDDDD !! strategic goals Take photos https://www.receptionvenues.net.au/wp-content/uploads/2010/04/sydney-harbour-wedding1.jpg This photo was taken on the 18th of July and shows what competitors offer customers near the water view, therefore it will influence an ever after to provide more facilities and design than its competitors. This photo has shown what additional goods and services the wedding reception can offer. Can provide more amount of flowers and romantic decoration that will catch the attention of customers. https://www.marconimuseum.org/gallery/images/Wedding.JPG This photo was taken on the 18th of July, It shows how the business can be set out and structured. It shows what businesses can offer to customers and what they prefer. The photo clearly shows the design customers insist and will present ideas on how An ever after will be decorated and formatted. The photo also encourages providing greater facilities and services for customers to attract and bring attention. https://www.stayinlisle.co m/social/facilities/images/marriott_lisle_wedding_pavilion_000.jpg This photo was taken on the 18th of July, and was taken for another example of how other businesses set out their venues to give ideas on how to structure an ever after wedding reception. Also illustrates number of chairs and tables it caters for customers. Statistics of ABS website Small business characteristicsBusiness Studies book Years of business operating Cessation (%) Change in business ownership (%) 1 7.5 2.1 2 14.3 3.9 5 27.4 7.4 10 43.5 11.8 15 52.1 13.5 The above statistics show the number of years a business operates, and yet many businesses tend to close no matter if the business has been operating for a year or fifteen years. Many close due to death of owner, family reasons, debt incurring of failure of the business. Other reasons of cessation may be that the business has lost its competitive advantage and is characterised by falling sales. Failing economic conditions which tend to discourage consumer spending and one main reason for closure of the business is retirement. These statistics have shown number of small businesses than close which will influence the wedding reception of An ever after to do what it can in being a successful business. A change in business ownership also occurs, 2.1% happens during the first year of the business operating. This may occur due to owner retiring and finding replacement or personal reasons therefore it decides to change to partnership or other structures when necessary. These statistics explain that An ever after business may change and make adjustments as many obstacles may come in the way. Description of the product/service An ever after reception provides many facilities to its customers. Services include catering to customers. Assistance will be provided by waiters and waitresses who will serve food and cuisines that is preferred. The staff will be there to satisfy the customers needs the whole night to take and deliver food. The wedding reception will present the customers with entertainment to enjoy, sit back and relax. Entertainment will be belly dancers, dance groups and music bands. It is a great service to customers as it will attract their company and help keep them happy throughout the entire day. There will also be a variety of music bands to be chosen from depending on the type of music that is enjoyed. In addition, fireworks and decorations will be held inside for the couples for amusement. This will attract more customers and increase its reputation of the great services that are provided. A bar service will also be supplied for customers at the wedding reception, the bar will prov ide many drinks including soft drinks and alcohol for ages over eighteen, though alcohol must be paid for at the bar. The bar will give many drinks to all customers associated in the wedding reception and is counted to be a great service in which customers will have interest in. Another service which this amazing wedding reception will offer is filming the entire wedding with one of the best photographers. Customers wont need to worry on finding photographers and filming as it will be provided for them already, this will encourage all customers to chose this wedding reception over the other competitors as it provides more services and opportunities to consider. An ever after offers service parking assistance in which assistance will be outside helping for parking outside the wedding reception, this will benefit customers as they do not waste their time finding parking rather finding it quick from helpful assistance. Elevators will also be outside the reception to enter rapidly into the reception instead of have to walking to the front doors. This is a service an ever after will provide to make sure everything customers are asking for is provided for them. Equipment will be required in the kitchen such as tools and utensils which will be used for cooking. Technology is also necessary in the kitchen to help make the food and be ready rapidly, it will also make it easier for staff to cook and with the help of technology it takes a shorter time to make. As well on the dance floor such as lights, disco balls, smoke machines and speakers as its where all the action happens. Staffing requirements The wedding reception hopes to employ from 1-20 employees that will help it reach its goals and help it reach a greater satisfaction in the future. Employees are required to have certain needs of skills and have the ability to put effort in successfully completing tasks. The use of recruitment will take place to select staff to their appropriate section of the wedding reception. Employees will be selected according to their expertise, skills and qualifications. Certain applicants are selected in each part of the wedding reception depending on what they are capable of. Impressive skills are required from employees such as having the talent of holding more than 2 items in each hand, great cooking skills and introducing good food recipes that are different from its competitors and bar experience. Employees are also required to be enthusiastic, positive attitudes, reliable, responsible and are qualified to meet new challenges and assimilate new concepts. Working together as a tea m is helpful but must also have the ability to work independently. Skills can also be of resolving complaints and generate solutions, and having the ability of standing up for long hours and as well having good communication with customers and other employees. Employees are also needed for experience in bartender and cooking great food. Employees are also to have qualifications of a university degree of a business or a TAFE small business management Diploma. This will be an advantage to begin working in the business as they have an idea of what to do in the workplace. The staff in an ever after will be trained when needed and when new technology has been introduced to the workforce which will help them get used to the functions and management of technology. The employees are expected to work to the best of their ability to enhance the business as their satisfaction reflects the businesses operations. They must work according to the position they have been placed in such as waitressing or chefs. Many rewards will be given and motivation to people who tend to provide services the business needs. This is to ensure the employees are satisfied as they are valuable to the development of the business. An ever after reception will provide great working conditions and work environment that will motivate staff to be increasingly productive, gain satisfaction and to remain loyal to the firm. Employees will also be promised a good, safe and healthy work environment to stay satisfied and happy in the workforce and according to how they work will receive great work entitlements and many rewards. Market analysis and strategies Marketing is to satisfy the needs and wants of the consumers at a good price that will also provide an acceptable profit for the business. It involves establishing action plans that will persuade customers in approaching this wedding reception. The target market for this wedding reception is for all people and ages, no matter where they live and what suburb, as it is targeted for people who are interested in marriage. It is desired to meet the customers needs and provide the best reception they are looking for. Financial forecasts Balance sheet- Current assets $ $ Cash at bank 7 000 Accounts receivable 56 000 Stock 45 000 108 000 Non-current assets Equipment 90 000 90 000 Total assets 198 000 Current liabilities Bank overdraft 65 000 Accounts payable 20 000 85 000 Non-current liabilities Loan 63 000 63 000 Total liabilities 148 000 Owners equity Capital 15 000 Retained profit 35 000 50 000 Total liabilities and OE 198 000 In this balance sheet, the current ratio is current assets over current liabilities. Therefore it is 108 000 over 90 000 which equal 1.2, the ratio is 1.2:1 This shows the business is therefore solvent as it will be able to pay back its liabilities as it consists to have more cash to pay off the liabilities. As there is more current assets than current liabilities it illustrates there is enough money to pay off liabilities, as a result it is an advantage to the business. It is also an advantage as there is already cash in the bank to begin paying off any debts or liabilities. Overall, the business is solvent and is able to pay any debts when they are due. Revenue statement $ $ Sales revenue 480 000 COGS Opening stock 40 000 Purchases/income 280 000 320 000 Closing stock 75 000 245 000 Gross profit 235 000 EXPENSES Advertising 6 000 Salaries and wages 130 000 Insurance 2 500 Bank charges 200 Interest paid to banks 9 000 147 700 net profit 87 300 This shows that an ever after has made a profit, as it shows that the difference between the total revenue earned and the total expenses for the period has made a good amount of profit.